Top Ten Tips for Instagram Posts

Understanding Instagram Likes 💥

Instagram likes have evolved beyond mere vanity metrics; they now serve as free advertising that generates a snowball effect of exposure. Many businesses are simply guessing when it comes to their IG strategy. However, there is real science behind what is effective. Here are 10 proven tips to boost your engagement.

1. Add a Call to Action

Pictures with "like" in the caption received 89% more likes on instagram. Photos with "comment" got 2,194% more comments.

Don't just write "Like, Comment." Use your caption as a call to action.

Try: "Comment your favorite [fill in the blank with whatever your post was about]!"

2. Share "Edgy" Photos

Not edgy content - photos with lots of edges and structures.

Studies show that pictures with more edges perform better. When your picture has edges, it takes the viewer a moment to process the image, meaning they dwell on your picture longer.

Try incorporating buildings and structures in your pictures in intriguing ways.

3. Keep Photos Bright

Brighter pictures consistently get more likes than darker ones.

People don't log onto Instagram to look at dark pictures. If your picture is dark, try using an editing app to brighten it up.

4. Include Human Faces

People are 38% more likely to like a picture if it includes human faces.

Your profile should be FULL of faces if you want more likes:

• Selfies (they still work!)

• Your coworkers / employees

• Your happy customers

• Trade Professionals - Designers, Fabricators, Installers, Architects, Builders, etc...

5. Use Stories Often

Hundreds of millions of stories are uploaded to Instagram daily worldwide.

Your Instagram story gives you the chance to keep followers up-to-date and show behind the scenes your work in action #BTS. They create interest in your profile, leading to more likes and followers.

6. Post at the Right Times

Even the same picture can get different results depending on when you post it.

Look at your post analytics to see which times are getting more likes, then post at those times. Don't rely on generic "expert" recommendations.

7. Vary Your Content

Nobody wants to see the same kind of post repeatedly.

Mix in a variety of pictures:

• Educational - How-to or Tips

• Selfies or Pictures of Employees

• Business pictures - Projects you have done

• Customer stories - Reviews

• Random funny pictures -

Boredom causes unfollows. Mixing it up keeps the likes rolling in.

8. Link from Your Website

Your website should push people to your social media.

Getting people to follow you on social media begins a long-term relationship with them. Add a "Follow Us" button that links to your Instagram page.

9. Behind the Scenes Content

Give your followers a chance to see how your business runs:

• Who do you work with?

• What does your office look like?

• Pictures of office parties, trainings, workshops, and team meetings

• Warehouse or truck organization

Anything that helps followers feel like they're getting to know the real you will generate likes.

10. Use Videos 🎥

Videos are growing rapidly on Instagram because they are effective.

Guidelines for Instagram videos:

• Keep videos short and sweet

• Videos should be high-quality and well-produced

• Videos should have a point

• Hire a videographer to help create content for your website and social media

Social media marketing is essential for small businesses to showcase their services, stay relevant, and attract clients. In today's digital age, where many people engage with social media daily, small businesses can establish meaningful connections with potential customers. Platforms like Facebook, Instagram, Twitter, and LinkedIn help promote products, enhance brand visibility, and build customer loyalty.

Social media enables small businesses to reach targeted audiences by tailoring content to specific demographics and interests. This targeted approach maximizes marketing efficiency and builds a community around the brand, as customers feel understood.

Social media also enables businesses to showcase their unique offerings through engaging content, such as images, videos, and storytelling, thereby positioning them as industry experts and enhancing their credibility.

Additionally, social media helps businesses remain relevant by participating in conversations and trends. Engaging with followers fosters a sense of community and provides valuable feedback for future strategies.

Moreover, social media marketing is cost-effective, offering affordable advertising options that fit various budgets, allowing small businesses to compete with larger corporations.

In conclusion, social media marketing is crucial for small businesses to thrive, as it showcases services, maintains relevance, and attracts clients to drive growth and success.

If you want to enhance your social media presence and marketing strategy, reach out and we'll connect you with a marketing specialist to help you get started!

Author: Jacob Martinez - Marketing Specialist with Click Now Strategy jacob@clicknowstrategy.com