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5 Steps to a Successful Certified Installer Launch

The 5 Steps to Guarantee a Successful Launch

5 Steps to a Successful Marble Armor Launch

For the successful launch of your new certification as a Certified Marble Armor Installer, it is important to create excitement. Utilize the available resources in our Online Installer Toolbox to inform your customers about the new service you provide, update the wording on your website, social media graphics and more. Make use of the provided tools for fast business marketing and start generating profits immediately!

1 | Start a Countdown to Launch

Countdowns serve two purposes: they act as a reminder for your audience and they build anticipation as you grow closer to announcing your new business venture. By selecting a date to make the big announcement while your train and prepare for your big announcement. You can add a countdown clock to the homepage of your website and social media accounts. 

Countdown Clock

2 | Create a video talking to your clients to post on social media

Personalized video messages are a powerful way to establish a personal connection with each of your customers. By sending customized video message announcing your new service offering, you demonstrate your commitment to providing a personalized experience, which can lead to higher customer satisfaction and loyalty. Video content is effective for connecting with customers, building trust and showing the personalities behind your company. 

  • Quality Matters… Somewhat

  • High-quality video production is vital, as it reflects your brand’s professionalism and adds credibility to your content. Invest in proper equipment, editing software, and develop good production practices to create consistently polished videos. While professional quality is important, don’t let perfectionism delay your content creation – it’s better to iterate and improve your videos over time.

  • Keep it Concise

  • Viewers online have short attention spans, and one key to engaging them is to keep your videos concise and focused. Aim to deliver your message in the shortest amount of time possible, without sacrificing clarity or essential information. Structuring your content in a way that makes it easy to consume will help drive higher retention rates among viewers.

  • Call to Action

  • Lastly, don’t forget to include a clear and compelling call to action (CTA) in your video. Encourage your viewers to engage with your brand by subscribing, visiting your website, or making a purchase. A strong CTA can be the difference between a passive viewer and a loyal and engaged customer.

3 | Add the Certified Installer Badge to your Website

Add the Certified Installer badge and information about Marble Armor to your website. Within the online resource center, you can discover text templates for your website and a variety of badges and icons to utilize.

Certified Marble Armor Installer Badge

4 | Share Sneak Peeks and Teasers on Social Media

We all love behind-the-scenes images and sneak peeks. Invite your audience inside your new launch by sharing photos and ‘teasers’ on your blog and social media accounts. Not only does this create anticipation, but it creates more engagement and makes your business more personable. Forbes suggests that behind-the-scenes videos are a great way to engage with your target audience and demonstrate a more personal side, fostering a positive relationship between your brand and your customers.

5 | Send an Email Blast to Clients & Colleagues

In the online resource center, take advantage of our email blast templates as a highly successful tool to attract new consumers and motivate current ones to purchase. Each email has call to action encouraging potential clients to visit your website, call, or respond to the email in order to receive a quote for your business to install Marble Armor.

Sending email blast to clients about Marble Armor


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